Why you should invest in cycling in 2023

Cycling is booming and has worked its way to the top of current lifestyle trends.

Written BY

Fact 1: The rise of the bicycle.

So, cycling is booming. More and more destinations are investing in bicycles. And some are doing so in a sustainable way.

Fact 2: Market potential.

Supply and demand continue to develop positively. Accordingly, the market is in the second or third market phase.

Fact 3: Megatrends

The bicycle boom has worked its way to the forefront of current lifestyle trends, as an intersection of various megatrends such as urbanization, new forms of mobility and neo-ecology (the new environmental awareness).

Fact 4: Order

The bicycle market is constantly expanding into new regions. The electric drive gives it an additional boost and allows it to reach remote areas. It is therefore necessary to create order for the different user groups.

MORE OF ALLEGRA

Mountain bike product development in Lugano

A destination where outdoor activities and leisure are perfectly combined.

Mountain bike strategy Saint Lary

Like many other mountain destinations, Saint-Lary is currently exploring ways to diversify its offerings and compensate for what is lacking in the winter season with summer activities.

Potential analysis and concept development Gravel Northwest Iceland

Our mission in northwest Iceland: To analyze whether and in what form there is potential for cycling in this region.

Product development Gravel Ruka-Kuusamo

After developing a gravel network with over 900 kilometers of routes, the next question arose: How do we market this offering? How can we differentiate ourselves from our competitors? And how can we attract potential guests to a region near the Arctic Circle?

Three steps to a successful gravel offering

We support destinations on their journey to a successful gravel offering: from potential analysis to concept development and product development.

Potential analysis Gravel Graubünden Bike

Gravel biking is booming. But why? To find answers, we conducted a comprehensive potential analysis as part of the graubündenBIKE project.

Construction of the Kirchberg Trail for the 360° Flow Trails Kitzbühel Kirchberg

Tyrol's longest flow trail is located in Kirchberg, with a total length of approximately ten kilometers.

Darco Cazin in an interview: On Graubünden Bike and its impact

Darco Cazin has been involved with Graubünden Bike since its inception. In this interview, he talks about the lived experience of coexistence on Graubünden's trails, the power of participation – and the impact the project has had that isn't visible from the outside.

Construction of Jumpline Senderman 2.0 at the Aesch Trail Center

Even more skills in the future: The popular trail center in Aesch will be expanded by three jumplines (red, black, purple).

Mountain bike master plan: The answer to the winter question

Can a professional mountain bike business be economically viable enough to represent a genuine alternative to the winter business?

Do you actually know

...what's really going on on your trails, hiking or cycling paths?

We use state-of-the-art technology to take (hybrid) frequency monitoring in alpine and urban areas to the next level!