Like many other mountain destinations, Saint-Lary is currently exploring ways to diversify its offerings and compensate for what is lacking in the winter season with summer activities.
Potential analysis and concept development Gravel Northwest Iceland
Our mission in northwestern Iceland was to analyze and determine whether—and in which configuration—mountain biking and/or cycling could be used as a tool for the economic development of the region.
After developing a gravel network with over 900 kilometers of routes, the next question arose: How do we market this offering? How can we differentiate ourselves from our competitors? And how can we attract potential guests to a region near the Arctic Circle?
We support destinations on their process to become a successful gravel destination: from analyzing potential to developing a concept and creating products.
Gravel biking, i.e. conquering gravel roads, forest paths and natural trails by bike, is more than just a trend - it has huge potential, especially for rural and peripheral regions.
