BLOG, Sustainability

Why you should invest in cycling in 2023

Cycling is booming and has worked its way to the top of current lifestyle trends.

Written BY

Mareike Raab

Fact 1: The rise of the bicycle.

So, cycling is booming. More and more destinations are investing in bicycles. And some are doing so in a sustainable way.

Fact 2: Market potential.

Supply and demand continue to develop positively. Accordingly, the market is in the second or third market phase.

Fact 3: Megatrends

The bicycle boom has worked its way to the forefront of current lifestyle trends, as an intersection of various megatrends such as urbanization, new forms of mobility and neo-ecology (the new environmental awareness).

Fact 4: Order

The bicycle market is constantly expanding into new regions. The electric drive gives it an additional boost and allows it to reach remote areas. It is therefore necessary to create order for the different user groups.

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