Given the need to transition tourism to a more sustainable model, cycling activities are a key element in the tourism plan of any destination worthy of the name.
ALLEGRA France organizes an educational study trip to analyze, explore, and understand the wide range of cycling/mountain biking tourism opportunities in the Alps.
While learning, visit real-life examples with presentations from local experts. It's a true classroom on two wheels, open to cyclists of all levels.
Join us on this educational and exciting journey and learn how to fully exploit the potential of your destination by discovering projects that will influence the future development of your region.
Intensive training in mountain bike tourism, e-bikes and cycling activities
08.09 -12.09.2025
Our program is based on concrete examples of successful projects and focuses on the following topics:
Lenzerheide Bike Kingdom – Day 1
Analysis of destination potential and customer approach
Implementation of a brand and marketing strategy for cycling
Thusis Viamala – Day 2
Innovative financing solutions
Tourism and community projects
Pontresina, Engadin – Day 3
Transport networks and accommodation for cyclists
Focus on the market
Living together with hikers and other customers
Sölden Bike Republic – Day 4/5
Bike parks for everyone and every level: the magic formula
Return on Investment: How to invest successfully
PROGRAM
(The program will be updated in the spring and the schedule will be finalized.)
Monday, September 8 – Lenzerheide
Organized carpooling to Lenzerheide – departure from Albertville at 6:00 a.m. (approx. 6-hour drive).
Transfers also from Zurich Airport (1h45)
Meeting point in Lenzerheide around 1 p.m.
Visit the “Bike Kingdom of Lenzerheide”: Meet the Marketing Manager and the Director of Bicycle Development.
How did Lenzerheide become a leading mountain bike destination?
What are the numbers and the economic impact?
https://www.bikekingdom.ch/fr
Tuesday, September 9 – Thusis
- Discover the “Viamala Story” project, a start-up that has transformed the region.
Visit the Thusis Trail Center, a small community project that attracted 26,000 visitors in its first year.
Wednesday, September 10 – St. Moritz Engadin
Discover the regional development of mountain biking with GraubündenBike
Find out how you can contribute to coexistence on the trails with the Fair Trail project
Option 1: Do the Bernina Rail Trail
Discover the shared trails of the Engadin and one of the most popular mountain bike routes in Switzerland.
Convenient arrival thanks to the legendary Rhaetian Railway, which can be used as a shuttle.
Option 2: Ride the flow trails of St. Moritz
Thursday, September 11 – Sölden
Sölden Bike Republic
Get to know the Bike Republic Sölden team.
bikerepublic.soelden.com- Discover the trails of the Bike Republic Sölden
– with a guided tour on request.
Friday, September 12
- Drive or visit Sölden
Return to France
Logistics and costs
Dates: from Monday 08.09. to Friday 12.09.2025
Carpooling organized from France
Flights to Zurich on Monday morning/Friday evening
Costs: approx. 1,200 €
Cost price – ALLEGRA participation offered. The final price will be communicated once the number of participants is confirmed.
Local transport, ski lift passes, hotels, meals, bike rental and interventions included.
Flights and drinks not included.
INTERESTED?
Leave your contact details and we will be happy to send you further information – completing the form is non-binding!
