FACTS
| Project | Fairtrail Graubünden 2024-2027 |
| Performance | Overall project management, technical basic work, training, guidelines |
| Client | Graubünden Civil Engineering Office, Slow Traffic Department |
| Involved entities | Graubünden Civil Engineering Office; Office for Nature and Environment; Office for Forests, Hunting and Fishing; Office for Forests and Natural Hazards; Office for Economy and Tourism, Plantahof (Agriculture Department) |
| partner | Graubünden hiking trails, Graubünden holidays, Pro Natura, IG Graubünden Bike Guides, Bünder Jäger Verband (BKPJV); Ranger service, Graubünden Trailrun, Graubünden Farmers' Association (BBV); ARGO (integration workshop), Trimarca (communications agency), Ranger Team, numerous others |
| Planning and implementation time | 2019-2021, 2021-2023, 2024-2027 |
ABOUT FAIRTRAIL
Through innovative tourism development projects such as Graubünden Bike, Graubünden Hike and Graubünden Trailrun, Graubünden has developed a pioneering role in the field of non-motorized transport (hiking and biking). With the further development of Fairtrail This competitive advantage will be sustainably secured. Following the successful completion of the first phase from 2021 to 2023, which attracted national attention and is being replicated in other cantons, the project is now focusing on the years 2024 to 2027.
The focus of the initiative is to raise awareness among the various stakeholders of Hiking and Bike trailsto minimize the potential for conflict between users. In cooperation with project partners and destinations, the aim is to maintain the framework conditions for the use of existing infrastructure and promote acceptance among all users. Particular attention is paid to the sensitive areas of forests, wildlife, and alpine farming.
Fairtrail acts both as a communication campaign and as a platform for developing concrete solutions for improved coexistence.
OUR MISSION AT FAIRTRAIL
We at ALLEGRA are responsible for overall project management. The team coordinates all measures and stakeholders, identifies key needs of those involved, formulates messages, and develops a comprehensive communications strategy. Four core target groups were identified for the new campaign, which will now be addressed holistically via various touchpoints, measures, and channels. Local communities will be reached through low-threshold events, as well as the general public via videos featuring ambassador Nino Schurter. Fairdinands, our Fairtrail ambassadors on site, raise awareness directly on-site among other trail users, initiate dialogue, and play an important role in the pool of measures.
In addition, a comprehensive impact control is ensured and all interested parties are informed about the ALLEGRA Academyplatform. Finally, we are developing guidelines for the canton to improve coexistence among users.
CONCLUSION
With this holistic approach, the Fairtrail project aims to promote respectful and conflict-free coexistence on the Graubünden trails and to create the basis for sustainable outdoor recreation.
You want to know more? Ask Kevin, our experts around Coexistences & Fairtrail.
