Facts
| Project | Fairtrail Graubünden 2024-2027 |
| Performance | Overall project management, technical basic work, training, guidelines |
| Client | Graubünden Civil Engineering Office, Slow Traffic Department |
| Involved entities | Graubünden Civil Engineering Office; Office for Nature and Environment; Office for Forests, Hunting and Fishing; Office for Forests and Natural Hazards; Office for Economy and Tourism, Plantahof (Agriculture Department) |
| partner | Graubünden hiking trails, Graubünden holidays, Pro Natura, IG Graubünden Bike Guides, Bünder Jäger Verband (BKPJV); Ranger service, Graubünden Trailrun, Graubünden Farmers' Association (BBV); ARGO (integration workshop), Trimarca (communications agency), Ranger Team, numerous others |
| Planning and implementation time | 2019-2021, 2021-2023, 2024-2027 |
Project description:
Graubünden has developed a pioneering role in the field of slow transport (hiking and biking) through innovative tourism development projects such as Graubünden Bike, Graubünden Hike and Graubünden Trailrun. With the further development of Fairtrail, this competitive advantage will be secured in the long term. After the successful completion of the first phase from 2021 to 2023, which attracted national attention and is being imitated in other cantons, the project is now focusing on the years 2024 to 2027.
The focus of the initiative is to raise awareness among the various stakeholders of hiking and biking trails in order to minimize the potential for conflict between users. In cooperation with project partners and destinations, the aim is to maintain the framework conditions for the use of the existing infrastructure and to promote acceptance among all users. Particular attention is paid to the sensitive areas of forests, game and alpine farming. Fairtrail functions both as a communications campaign and as a platform for developing concrete solutions for improved coexistence.
Allegra is responsible for the overall project management. The team coordinates all measures and actors, works out the key needs of those involved, formulates messages and develops a comprehensive communication strategy. Four core target groups were identified for the new campaign, which will now be addressed holistically via different touchpoints, measures and channels. Local communities are to be reached via low-threshold events, just as the general public is to be reached via videos with ambassador Nino Schurter. Fairdinands, our Fairtrail ambassadors in the area, raise awareness directly on site among other trail users, start conversations and play an important role in the pool of measures.
In addition, comprehensive impact monitoring is ensured and all interested parties are trained via the Allegra Academy platform. Finally, Allegra is creating guidelines for the canton that are intended to improve the coexistence of path users.
With this holistic approach, the Fairtrail project aims to promote respectful and conflict-free coexistence on the Graubünden trails and to create the basis for sustainable outdoor recreation.
You want to know more? Ask Kevin, our experts on coexistence & Fairtrail
