Facts:
| Project | Strategic partnership for the development of cycle tourism |
| customer | Visit Lahti |
| Location | Lathi/Punch |
| Launch | 2022 |
| Planning and implementation time | 2022-2023 |
Project description:
The Ice Age left an incredibly good environment for gravel biking in the Lahti region, which has become one of Europe's most attractive destinations in recent years. Allegra plays an important role here, from designing the routes to product development to building marketing, communication and awareness of gravel biking.
Special feature:
One of the fastest growing gravel biking destinations in Europe.
