Lahti

A gravel destination created by water.

Facts:

ProjectStrategic partnership for the development of cycle tourism
customerVisit Lahti
LocationLathi/Punch
Launch2022
Planning and implementation time2022-2023

Project description:

The Ice Age left an incredibly good environment for gravel biking in the Lahti region, which has become one of Europe's most attractive destinations in recent years. Allegra plays an important role here, from designing the routes to product development to building marketing, communication and awareness of gravel biking.

Special feature:

One of the fastest growing gravel biking destinations in Europe.

Target group:

www.visitlahti.fi 

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