Facts
| Project | Tourism project | Feasibility study MTB Region Wachau |
| customer | Wachau-Nibelungengau-Kremstal Tourism Association |
| Location | Wachau-Nibelungengau-Kremstal, Austria |
| Period | May-December 2021 |
Project description:
In 2021, the ALLEGRA Team Austria carry out a feasibility study for the Wachau mountain bike region. The Wachau, with its Danube cycle path and its high-quality tourism infrastructure, already has many cyclists among its guests. Due to the increasing demand for MTB tours and routes away from the Danube cycle path and the growing local mountain bike scene, a feasibility study was carried out to analyze the region and its potential as an MTB destination. Several keynote speeches were held with 13 participating communities and their stakeholders to bring the topic closer to the participants and to address their wishes and fears. In the subsequent destination analysis, the community and its terrain were looked at and analyzed for strengths and opportunities. Based on the results and a target group definition, recommendations for action were drawn up to position the Wachau as an MTB destination based on its strengths, characteristics and competencies.
