Development of the European bicycle market 2018-2028

On average, 15 million bicycles end up in landfills worldwide each year.

Written BY

Fact 1:

In 2022, bicycle sales in Europe generated 22 billion euros. The industry expects annual growth of around 4.6% by 2028.

Fact 2:

80% of sales on the European market in 2028 will be generated with e-bikes – this is already the case in Germany and the Netherlands.

Fact 3:

On average, 15 million bicycles end up in landfills worldwide each year.

Fact 4:

The production of a carbon frame produces 16 times more kg of CO2 than that of a steel frame, and unlike the latter, it is very difficult to recycle.

Source: EY Bicycle Study, Development of the European bicycle market 2018-2028, June 2023

MORE OF ALLEGRA

Study trip to mountain bike destinations in Lapland

Come with us to Finland from the 20th-22nd. August: Rovaniemi - Levi - Ylläs

Mountain biking in the snow – no problem in Finland!

Discover the unique winter trails in Finland! With precisely designed routes and optimal conditions for mountain bikers, these trails offer an unforgettable experience in the snow. Perfect for anyone who wants to conquer winter on two wheels.

Via Engiadina: From the 2024 route relocation to lived coexistence

The Via Engiadina in Silvaplana was rerouted in 2024 to improve safety and sustainability. The new route makes maintenance easier, promotes the coexistence of hikers and mountain bikers and protects nature.

BASPO: Planning residential areas to be sport and exercise friendly

Model Project Sustainable Spatial Development 2025-2030

From vision to top mountain bike destination: Twin Peaks Bike Park in Niseko, Japan

The Twin Peaks Bike Park in Niseko, Japan, is the largest trail center in the country. Since 2016, the ALLEGRA Switzerland team has been developing a constantly growing MTB network together with NAMBA.

All good things come in threes: Trails, Services, Identity

What makes a mountain bike destination really successful? Are good trails alone enough? We at ALLEGRA know: It takes more! A strong MTB region is based on three central elements - trails, services and identity.

Together we can do better: Fairtrail as a model for living coexistence

How can we achieve respectful coexistence on the trails? Fairtrail Graubünden shows how coexistence works.

Mountain railways revitalize all year round

A modular pump track as a training area even in the off-season

7 mistakes to avoid when building a mountain bike destination

Successful mountain bike destinations don't happen by chance! Avoid these 7 common mistakes and build a sustainable, attractive MTB region that inspires bikers and boosts tourism.

Hello, Flurin! Welcome to the ALLEGRA Switzerland team

We are particularly looking forward to welcoming the Zurich resident, who will be joining the ALLEGRA Switzerland team as “Head of Corporate Development” from mid-February, forming the missing piece of the puzzle.