Facts:
| Project | Development plan for bicycle & mountain bike |
| Location | Rovaniemi Lapland, Finland |
| Launch | August 2024 |
| Planning and implementation time | 2023-2025 |
Ho Ho Ho, the Home of Santa Claus welcomes mountain biking
Rovaniemi, the official hometown of Santa Claus, has made major investments in two mountain bike projects. Soon, bike enthusiasts will be able to experience Santa Claus' land by bike.
ALLEGRA Nordics was commissioned to plan and build the mountain bike trail «Santa's Trail» and the downhill trail «Ounasvaara» in Finnish Lapland, which opened in August 2024. The new trails are scheduled to open in autumn 2025. The entire project represents a significant milestone for ALLEGRA, as it is the largest of its kind in the Nordic countries to date.
Trails with quality for Santa
Participation in mountain biking is increasing rapidly and the current trails in Rovaniemi no longer meet the expectations of users and target groups. Through our cooperation, the number and quality of trails will improve significantly and attract bikers from all over the world. Indirectly, the projects will improve the entire trail network in Lapland and create the conditions for bike tourism in Lapland, thereby promoting year-round and sustainable tourism growth. The new trail projects are part of the implementation of the ecosystem agreement between Rovaniemi and the state, which focuses on Arctic tourism and future welfare services.
One of the cornerstones is the development of sustainable mountain bike trails, and ALLEGRA has supported the region in these development activities before. Santa's Trail and Ounasvaara, here we come!
