Mountain biking with Santa Claus

Rovaniemi, the official hometown of Santa Claus, is one of Europe's fastest growing and best-known winter destinations, which for example means over 150,000 overnight stays in December alone, most of which come from abroad. In 2023, Allegra developed a strategic plan and roadmap to promote international cycling and mountain bike tourism in Rovaniemi, an initiative that has now been very well received by the region as it enables sustainable and year-round demand. Here too, one of the cornerstones is the development of sustainable mountain bike trails, and Allegra has supported the region in these development activities.


Unter der Brücke: Bewegung auf allen Freiflächen

Wenn "tote Orte" wieder lebendig werden. Eine Hamburger Erfolgsgeschichte!

Counting laps, measuring frequency

By bike from Bonstetten to Cape Verde

Trail Master Plan Lenzerheide

Expansion and disentanglement of mountain bike trails in Lenzerheide and the surrounding area

Inventory and needs analysis MTB Canton Zurich

Sound & neutral data as a basis for the MTB strategy


Tolerance and a relaxed coexistence of bikers and hikers on the Graubünden hiking trails and paths

Turracherhöhe hiking trail

Sustainable experience through the Swiss stone pine forest


A gravel destination created by water.


Ylläs is one of the leading year-round travel destinations in Lapland.

Bike Republic Sölden

More than a bike park. A republic for bikers.

Trail Center Aesch

How a football field becomes a biodiverse skill center