Rovaniemi

Mountain biking with Santa Claus

Rovaniemi, the official hometown of Santa Claus, is one of Europe's fastest growing and best-known winter destinations, which for example means over 150,000 overnight stays in December alone, most of which come from abroad. In 2023, Allegra developed a strategic plan and roadmap to promote international cycling and mountain bike tourism in Rovaniemi, an initiative that has now been very well received by the region as it enables sustainable and year-round demand. Here too, one of the cornerstones is the development of sustainable mountain bike trails, and Allegra has supported the region in these development activities.

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