Trails, Bike Trails, Development, Planning, PROJECT, Trail Center, Knowledge

Wexl Trails business model

From children's land to mountain bike destination thanks to compact offers for the whole family

Facts

Project	Development of business model mountain bike destination Wexl Trails
customer	St. Corina Adventure Arena / Wexltrails
Location	St. Corona am Wechsel, Austria
Period	2017

Project description:

It all started with two small children's trails and a magic carpet. Today, St. Corona is the mountain bike destination for families and for bikers from the greater Vienna area. Not only that, the Wexl Trails are a showcase model for the development of compact mountain bike offers with a lot of impact.

Right from the start of development, the ALLEGRA Team from Austria in St. Corona. The focus was on providing impulses for local stakeholders, developing a business model and analyzing potential.

"At the beginning of the development of the Wexl Trails in St. Corona, we had a bag full of ideas. Allegra's advice helped us to organize these ideas in a clear system and to prioritize them with the right impulses. Allegra worked with us in a short time to think through our business model, calculate market sizes, carry out a potential analysis, model income scenarios and select the most important channels."
Karl Morgenbesser, Managing Director of Erlebnisarena St. Corona / Wexltrails

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