Hello Joel
Who am I and why ALLEGRA?
I have been living in the Pyrenees for about 10 years, and until about 2020 I developed bikes and mountain bikes as a product designer. After these hard years behind the screen, I integrated Allegra's trail construction team. Now I work in the forest and draw beautiful curves in the slope. When I get to ride the newly built section at the end of the day, I am completely happy! As a designer, I am also sometimes allowed to support the marketing team: the Views article illustrations are often created in the forest but mostly in my head!
My favorite product at ALLEGRA?
Definitely a reshape: I prefer working with old ways. Renovating them and adapting them to our times is a great technical and historical challenge for me!
What do I most like to talk to you about?
How we can create more flow and less maintenance.
| Area | Trail building, illustration |
| Team | Switzerland |
| Specialty | Trail building |
| Languages | DE, FR, EN, ES |
| base | Upper Pyrenees |
