Anne Kaakkuriniemi

Hello Anne 

Who am I and why ALLEGRA?

I'm Anne and I'm excited to be part of the Trail-Based Tourism Development team at Allegra Nordics. What I love about ALLEGRA is that we keep both the local community and the travelers in mind at every step. Sustainability, smooth operations and positivity are always a priority. I also value the opportunity to work with a team of talented, experienced and enthusiastic people, learn from them, share my expertise and grow together. I have worked in travel and hospitality all my life, specializing in various aspects such as developing digital guest journeys and guest experiences, product and sales development, digital tools and travel technology. What do I like most about tourism? I find it a great challenge to keep an eye on and promote year-round development, longer stays and increasing demand during quieter seasons. I also want to use the possibilities of various digital platforms to improve the customer experience. In my free time, I enjoy spending time with my dog, friends and family in nature and in the fresh air, doing activities such as hiking, cycling, skiing or basketball. I also see myself spending weeks in a small summer house: hiking through the forest, enjoying the silence, relaxing in the sauna and swimming in the lake, that's all I need.

My favorite product at ALLEGRA? 

Trail-based tourism is simply unique as it offers a sense of freedom, valuable time outdoors, fun moments and the opportunity to relax alone or with others. Who wouldn't appreciate these, whether traveler or local?

What do I most like to talk to you about? 

Trail-based tourism