Marika Luukkanen

Hello Marika

Who am I and why ALLEGRA?

For me it's the ups and downs, intersections and curves! Bird's eye view or sea level, please. I'm the person who stares at the lake or the sea and occasionally jumps in. Even if the lake is frozen over, I could take a bath if the ice has a hole in it. Preferably with a sauna. Still, summer is my favorite - I can explore nature with my kids and dog while breathing in the cleanest air in the world. The silent forests whispering secrets, little paths here and there, sparkling eyes, adventures. Life is really full of adventures and that's how I see my path. MARKETING is just a way to invite those who hear the call. And what an opportunity it is to be able to work together in the ALLEGRA Nordics & International team to invite people to outdoor adventures. To experience these secrets and create their own magical moments around the world. My job in marketing is to make sure you don't miss out on your outdoor life. We work to strengthen the bond between us and the nature we live in. As simple as that.

My favorite product at ALLEGRA? 

I love the world of Allegra. I believe the entire ecosystem from developing the trails to growing and sustaining the travel business to creating unforgettable moments through service and marketing is unique. It's great that we can offer so much in every environment, from nature to urban areas.

What do I most like to talk to you about? 

Tell me your story. I would love to hear if you have tested great trails, had unique experiences or enjoyed a quiet break under the midnight sun. If your kids ride the Modular Pumptrack on the way to school. Or there is a place your soul longs to be. Heartfelt, real experiences are my thing and I love talking to partners and our customers about creative concepts and visibility solutions. Lets spread the word, so all publications and media inquiries are more than welcome!